Grasboeket makes flowers that don’t fade. But positioning them as a sustainable alternative to real flowers meant competing in a category already crowded with alternatives.

The challenge was to create a brand that could stand on its own. Following a new brand strategy, we repositioned the product from a flower substitute to a lasting gesture something you give to say something, and something worth keeping.

I developed the complete visual identity for Bloum Pour Toujours, translating this new position into a distinctive visual world across all brand expressions. Strong typography, bold compositions and a fresh colour palette give the brand a character of its own, moving it away from the familiar language of flower brands.