For Diesel, we brought the magic of Christmas back to where it all began: childhood.

The campaign explored what happens when adults are taken back to the feeling of being five years old on Christmas morning. Through a series of hypnotised participants, genuine moments of anticipation, excitement and joy became the heart of a three-part film series.

As Art Director, I helped shape the campaign's visual direction —from developing the look and feel to translating the concept into a distinctive visual world across the films.